• Next Cohort starts: 4 Dec, 2021Limited no. of seats available
  • Program Duration: 6 monthsAt 5-10 hours/week
  • Online BootcampLearning Format

Why Join this Program

Purdue Advantage

Purdue Advantage

Ranked #5 among public universities and #7 best value school in the US

LevelUp Sessions

LevelUp Sessions

Attend sessions by the world’s leading experts like Mollie Spilman and Dorie Clark

Deep Industry Exposure

Deep Industry Exposure

The only program with both academic (Purdue) and industry (Facebook) partners

Career Growth

Career Growth

Purdue University ranks #8 for the most employable graduates among US public universities

Online Marketing Course Overview

This digital marketing program is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience, and experienced marketers keen on learning the latest Digital Marketing skills. The Harvard Business case studies and projects on Google and Facebook add real-world experience.


  • Post Graduate Program Certification and Alumni Membership from Purdue
  • Masterclasses from top faculty from Purdue and industry experts from Facebook
  • Exclusive Facebook Ask Me Anything sessions and Facebook Blueprint certification voucher
  • 8X higher live interaction with live online classes by industry experts
  • Simplilearn Career Service helps you get noticed by top hiring companies
  • LevelUp sessions from Mollie Spilman, Shane Snow and Dorie Clark
  • Harvard Business Case studies, Capstone from 5 domains and 14+ projects with industry data sets from TripAdvisor, Yahoo!, Mastercard, etc.

Online Marketing Course Advantage

Learn the practical aspects of SEO, SEM, Web Analytics and Social Media Marketing through tools and hands-on practice with this online marketing course. Get a certification from Purdue University and a free voucher for FB Blueprint certification.

Partnering with Purdue University

This Post Graduate Program in Digital Marketing in partnership with Purdue University, one of the world's leading research and teaching institutions, offering higher education at the highest proven value. We are committed to your success, changing the student experience with a focus on collaboration and the creative use of technology.

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Upon Completion of this Program, you will receive:
  • Receive a Post Graduate Program Certification
  • Membership to the Purdue Alumni Association
  • Masterclasses from top Purdue instructors
Purdue Certification

Co-created with Facebook

Facebook empowers more than 3 billion people around the world to share ideas, offer support and make a difference by building technologies that give people the power to connect with friends and family, find communities and grow businesses.

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  • Master sessions and Ask-Me-Anything sessions by Facebook
  • Free voucher for Facebook Blueprint certification
Co-created with Facebook

Simplilearn Career Service

Simplilearn Career Service, powered by Talent Inc. helps to enable you to navigate career changes and get ready for the professional workforce.

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  • One-on-one Interview Service by TopInterview
  • Get a Resume Makeover from TopResume
  • Reach numerous employers with ResumeRabbit
  • Complete Candidate Confidentiality Assured

Online Marketing Course Details

You will work on multiple case studies, assignments, and projects in this online marketing course that will help make you a confident digital marketer. You get to fast track your career in the digital marketing field and become an expert by mastering the most in-demand skills, techniques and tools.


  • Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.

  • You will gain the basic skills and insights required to become a highly effective digital marketer that can generate a measurable impact on your company’s bottom line. This Digital Marketing Program also covers all these key skills of search engine optimization and how to incorporate SEO into an effective marketing strategy.

  • This digital marketing program includes Pay Per Click training, that will teach you to learn to develop and execute an advanced PPC strategy to drive results for your business and give you hands-on experience in managing paid marketing initiatives.

  • With this digital marketing program, you will get access to Web Analytics training that will give you a comprehensive understanding of critical elements of social media, web, mobile, and content analytics. Learn how to improve your organization’s ability to make highly informed business decisions based on data analytics.

  • This digital marketing program includes social media marketing that will convert you into an industry-ready social media marketer. Through this social media training, you will master all aspects of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.

  • Culminate your learning experience by demonstrating your new digital marketing skills with a hands-on, industry-relevant Capstone project. Bring the knowledge you have gained from every course together into one portfolio-worthy example of the skills you have acquired.

  • Attend online interactive masterclasses from Facebook and get insights about advancements in the digital marketing field.

  • Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.

  • Understand the principles and concepts of brand management. It will help you build brands for companies, implement marketing strategies, plan and execute branding campaigns, and successfully manage them.

  • This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.

  • Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.

  • Become an expert in using mobile as a means of marketing communications. Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.


  • Search Engine Optimization
  • Content Marketing
  • Web Analytics
  • Keyword Management and Research
  • Website Management and Optimization
  • URL Management
  • Search Psychology
  • Keyword Organization and Match Types
  • Keyword Research
  • Advanced Ad Features
  • Ad Testing and Extensions
  • Language Targeting
  • Campaign and Ad Group Organization
  • PPC strategy
  • Social Media Strategy
  • Online Reputation Management


Facebook AdsGoogle AdsGoogle Tag ManagerGoogle Keyword PlannerGoogle AnalyticsGoogle Data StudioBing Ads MangagerYoutube AdvertisingYouTube AnalyticsMAJESTICMOZsemrushSpyFuBufferHootsuiteSocial StudioFacebook InsightsQlikViewGoogle Trendsuber suggestFeng-GUIhitwiseSimilarWebGoogle Ads ManagerLinkedIn AdsTwitter AdsRavenSE RankingFacebookInstagramLinkedInTwitterYouTube

Case Studies and Projects

  • Project 1

    Air France Internet Marketing

    [Harvard Case Study] Step into shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner

    Air France Internet Marketing
  • Project 2

    Marketing Transformation at Mastercard

    [Harvard Case Study] Step into shoes of Mastercard's CMO, to how to integrate digital and social media to engage consumers and deliver commercial targets with help of marketing.

    Marketing Transformation at Mastercard
  • Project 3

    Managing Online Reviews on TripAdvisor

    [Harvard Case Study] Analyze consumer motivations for sharing their opinions and experiences and hotels' approaches to dealing with the positive and the negative word of mouth.

    Managing Online Reviews on TripAdvisor
  • Project 4

    Accor Strengthening the Brand with Digital Marketing

    [Harvard Case Study] Overcome the challenges ensuing disruptive competition as Accor, the world's leading hotel operator enters online marketing space for travel reservations.

    Accor Strengthening the Brand with Digital Marketing
  • Project 5

    Yahoo Pricing Search Engine Advertising

    [Harvard Case Study] Understand Yahoo's search engine advertising as one of the most important revenue sources. Look into pricing strategies and challenges associated with it

    Yahoo Pricing Search Engine Advertising
  • Project 6

    Capstone Project

    Drive customer engagement and increase the number of likes of the Facebook page created in your domain in an effort to increase brand awareness and connect with your customers.

  • Project 7

    Keyword Research and Planning

    Generate business and build a subscriber list by analyzing your competitor and planning your website design, auditing, and inbound links.

  • Project 8

    Ad Creation and Audience Targeting

    Create campaigns, ad groups, and ads for your product or service with relevant keywords, and then build a Unique Selling Proposition (USP) for your offerings.

  • Project 9

    Ad Creation and Audience Targeting

    Utilize digital analytics to drive a continual improvement of the online experience that your customers and potential customers have.

  • Project 10

    Social Media Strategy

    Create and optimize social media campaigns by learning how and when to trigger additional boosts or efforts from converged media.

  • Project 11

    Brand Assessment

    Unravel the key aspects of a brand to identify its positioning and target audience, and consequently bring out its target audience, persona and story.

  • Project 12

    Email Campaigning

    Identify your customers and design an email campaign for promoting your products and services.

  • Project 13

    Content Marketing

    Launch a new content marketing initiative by following customer intent instead of demographics and targeting key influencers.

  • Project 14

    Mobile Marketing

    Create a marketing plan to acquire customers through the mobile channel, incorporating mobile calls to action in your marketing materials.

Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.


Digital Marketing Program Advisor

  • Jinsuh Lee

    Jinsuh Lee

    Clinical Assistant Professor of Management, Purdue University

    Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics

  • Bradd Geddes

    Bradd Geddes

    Expert PPC Marketer, Founder of Certified Knowledge, Author

    Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

  • Matt Bailey

    Matt Bailey

    Expert Internet Marketer, President of SiteLogic, Author

    Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search  Engine Strategies Conferences and is one of the conference’s highest-rated speakers.

  • Mollie Spilman

    Mollie Spilman

    Chief Revenue Officer, Oracle: LevelUp Session Expert

    Mollie Spilman is the Chief Revenue Officer at Oracle Advertising & Marketing Cloud. She has extensive experience in developing, scaling, and leading direct sales, increasing revenue and growing existing business, and building a culture of innovation through people development.

  • Dorie Clark

    Dorie Clark

    Professor at Duke & Columbia Business School: LevelUp Session Expert

    Dorie Clark is a faculty member at Duke University & Columbia Business School. He was named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards.


Learner's Profile

This Online Marketing Course caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Information Technology - 37%BFSI - 19%Consulting - 12%Others - 32%
    Wells Fargo
    Ernst & Young
    Godrej & Boyce
    Johnson and Johnson

Digital Marketing Program Learner Reviews

  • Hetal Banker

    Hetal Banker

    Digital Marketing & Web Developer

    Thanks to my mentor Michelle Mollineaux. Thanks, Simplilearn, for making learning easy for me. I am really excited and looking forward to implementing what I have learned for my career growth and sharing the new knowledge with my colleagues.

  • Mia Schuck

    Mia Schuck

    Brand Manager

    I enjoyed this course so far!I recommend taking the live classes and slides as well as all the projects. The teachers are great, and you can get as much help as you need when you attend the live classes. Overall I have had an outstanding experience, and I have learned a lot!

  • Shilpi Singh

    Shilpi Singh

    Director at Proteck Electronic Trading LLC

    Simplilearn has been an integral part of my learning for the past 1 year. I owe it greatly to Simplilearn to impart in me the knowledge and skills in Sales and Marketing. I have recommended this program to my friends and am considering enrolling my kids in the coding program during the summer.


Industry Trends

Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.

  • Digital Advertising Industry Growth

    13.4% CAGR

    during the forecast period from 2019 to 2024

    28.9% job growth

    during the forecast period from 2019 to 2024

    Digital Marketing Manager Annual Salary
    Source: Glassdoor
    Digital Marketing Manager Hiring Companies
    Source: Indeed

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

Admission Details


The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

Submit Application

Tell us a bit about yourself and why you want to do this program

Application Review

An admission panel will shortlist candidates based on their application


Selected candidates can begin the program within 1-2 weeks


For admission to this Online Marketing Course, candidates should have:

At least 2 years of experience

A bachelor's degree in any discipline

Marketing or non-marketing background


We have a team of admissions counselors who are available to guide you as you apply to the digital marketing program. They are available to:

  • Address questions related to your application
  • Provide guidance regarding financial aid (if required)
  • Help answer questions and understand the program
Talk to our admissions counselors now!

Admission Fee & Financing

The admission fee for this digital marketing program is $ 3,000

Financing Options

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

Pay in Installments

You can pay monthly installments for Post Graduate Programs using Splitit, Affirm or ClimbCredit payment option with low APR and no hidden fees.


Other Financing Options

We provide the following options for one-time payment

  • Credit Card
  • Paypal

$ 3,000

Apply Now


  • Receive a joint Purdue-Simplilearn certification
  • Membership to Purdue Alumni Association
  • Masterclasses from top Purdue instructors
  • Rigorous curriculum designed by industry experts
  • Complete this certification program while you work

Program Cohorts


    • Date


      Batch Type

    • Program Induction

      4 Dec, 2021

      08:00 CST

    • Regular Classes

      8 Jan, 2022 - 22 May, 2022

      08:00 - 12:00 CST

      Weekend (Sat - Sun)

Got questions regarding upcoming cohort dates?

Digital Marketing Program FAQs

  • What are the eligibility criteria for this Post Graduate Program in Digital Marketing in partnership with Purdue University?

    For admission to this Online Marketing Certification Course, candidates must possess one of the first two criteria:

    1. A bachelor's degree in any discipline 
    2. At least 2 years of experience
    3. Marketing or non-marketing background

  • What is the admission process for this Post Graduate in Digital Marketing Program in Partnership with Purdue University?

    The admission process for this digital marketing program consists of three simple steps:

    • All interested candidates are required to apply through the online application form.
    • An admission panel will shortlist the candidates based on their application.
    • An offer of admission will be made to the selected candidates and is accepted by the candidates by paying the program fee.

  • What is Facebook Blueprint certification?

    Facebook Blueprint is one of the top and most popular Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this Digital Marketing program, you receive a free voucher for taking up the Facebook Blueprint Digital Marketing Associate program.

  • Is there any financial aid provided for this Digital Marketing Program?

    To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this Digital Marketing program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.

  • What should I expect from the Post Graduate Program in Digital Marketing?

    As a part of this Digital Marketing Program, you will receive the following:

    • Job-ready skills in digital marketing and hands-on experience 
    • A Capstone project suitable for your portfolio to demonstrate your skills to employers
    • Purdue Post Graduate Program certification
    • Industry-recognized certificate from Simplilearn
    • Official membership to the Purdue Alumni Association 
    • Lifetime access to all core eLearning content created by Simplilearn 

  • What certificate will I receive after completion of this Online Marketing Course?

    Upon successful completion of this Online Marketing Certification Course, you will be awarded a joint Post Graduate Program certification by Purdue University and Simplilearn.

  • Will any preparation material be provided as part of this Digital Marketing program to help me get started?

    Once you pay the first installment of the program fee, you will get access to a preparatory course. You will have to go through these courses before taking the first class, which consists of 3-4 hours of self-paced learning content in the form of videos.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They proactively engage students to assure they’re following the course path and to help enrich their learning experience—from class onboarding to project mentoring and job assistance.

  • Who are the instructors for this Online Marketing Course and how are they selected?

    Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty.  In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.

  • What are the eligibility criteria to participate in the JobAssist program?

    To participate in the JobAssist program, you need to:

    • Have a bachelor's degree in any discipline with an average of 50% or higher marks
    • Successfully complete our Post Graduate Program in Digital Marketing and earn the certificate upon completion

  • I am not able to access the Online Marketing Course. Who can help me?

    Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.

  • What is covered under the 24/7 support promise?

    We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course.

  • If I want to cancel my enrollment from this digital marketing program, can I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.

    * Disclaimer
    This digital marketing program is offered on a non-credit basis and is not transferable to a degree.

  • What is Digital Marketing?

    From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!

  • Why use Digital Marketing?

    Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.

  • What are the benefits of this Digital Marketing Program?

    This Digital Marketing Program builds your expertise in the given field or domain. To add to that getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes a capstone project and over 30 skills and tools that will make you job-ready the moment you graduate.

  • What important skills are covered in this Online Marketing Course?

    You will learn some of the most in-demand skills during this Online Marketing Course, including, web analytics, website management, and optimization, search psychology and language targeting, content marketing, PPC strategy, ad testing and extensions, and more. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.

  • What are the various roles that can be applied after completing this Digital Marketing Program?

    This digital marketing program will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.

  • What is the total duration of this Digital Marketing program?

    You will have to dedicate 6 months (at 5-10 hours/week) to complete this digital marketing program!

  • Do you provide practice tests as part of this Online Marketing Course?

  • What are some of the top online certifications included in this Digital Marketing Program?

    The following top online certifications are covered in this Digital Marketing program:

    • Fundamentals of Digital Marketing and SEO
    • Pay Per Click(PPC)
    • Web Analytics
    • Social Media Marketing
    • Brand Management

    To add on to that, you will also get masterclasses directly from the Purdue University faculty when you enroll for this digital marketing program.

  • What are the different roles in Online Marketing?

    Online marketing is one of the fastest-growing career fields with a number of career opportunities like SEO Specialist, Digital Marketing Manager, Social Media Marketing Manager, PPC Specialist, and Content Marketing Specialist. Take our online marketing certification and become eligible for all these roles.

  • What are the different roles in Online Marketing?

    Online marketing is one of the fastest-growing career fields with a number of career opportunities like SEO Specialist, Digital Marketing Manager, Social Media Marketing Manager, PPC Specialist, and Content Marketing Specialist. Take our online marketing certification and become eligible for all these roles.

  • What are the benefits of taking this Online Marketing course?

    This online marketing course is a unique Bootcamp that features masterclasses from Facebook and Purdue and Harvard Business Publishing case studies. This comprehensive program helps you learn about all the aspects of digital marketing and increases your practical knowledge by incorporating over 14 industry projects and a capstone project from 5 domains. Moreover, the program makes you job-ready so that you can showcase your skills to potential employers.

  • What are the top Online Marketing courses included in this PG program?

    Simplilearn’s PG program covers the following in-depth online marketing courses:

    • Fundamentals of digital marketing and  SEO
    • Pay Per Click (PPC)
    • Web analytics
    • Social media marketing
    • Digital marketing capstone project

  • Do I need to learn these courses in a specific order?

    Yes, we recommend you to follow the content as mentioned in the learning path of this online marketing training. Following the same order will ensure that you are getting step-by-step guidance on online marketing.

  • What are the key topics covered in this Online Marketing course?

    Simplilearn’s online marketing certification includes the following key topics:

    • Making effective SEO strategies
    • Developing and executing an advanced PPC strategy
    • Social media, web, mobile, and content analytics
    • Influencer marketing
    • Reputation management

  • What are the top roles and responsibilities of an Online Marketing professional?

    The most important responsibility of a digital marketing manager is to plan and manage online marketing campaigns that promote a firm’s products, brands, and services. They monitor various performance metrics and assess them against goals. They also evaluate end-to-end customer experience across multiple channels and touchpoints. Our online marketing training will help you become capable of handling all such responsibilities in an organization.

  • What are the prerequisites for taking this Online Marketing course?

    There are no prerequisites associated with our online marketing certification. Professionals from non-marketing backgrounds can also follow our curriculum easily.

  • What is the Online Marketing Expert salary?

    Digital marketing specialists earn lucrative salaries across the world. Relevant experience and online marketing certification can also improve their earning potential. Here is a glimpse of the average annual salaries of digital marketing managers across major countries (source: Payscale):

    • India - INR 346K
    • The US - $50K
    • The UK - £26,045
    • Canada - C$50K
    • Singapore - S$40K

  • Is Online Marketing a good career? Are Online Marketing Experts in demand?

    Online marketing is a promising career option and gaining traction from professionals across the world. LinkedIn listed the ‘Digital Marketing Specialist’ role among the top 10 most in-demand jobs with 860,000 job openings. Moreover, the professional networking site also found a shortage of 230,000 digital marketing professionals in the US alone in one of its surveys. So, now is the right time to achieve our online marketing certification and make use of the opportunities available.

  • Does Online Marketing require coding experience?

    No, our online marketing course doesn’t require coding experience.

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  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.